Global ACE Group
Founded in Paris in 2016, Global ACE Group is shaping a sustainable future for the craft industry.
By merging contemporary craftsmanship with modern business practices, we provide strategic services in exhibitions and salons, gallery management, cultural promotion, brand consultancy, and artist representation.
Headquartered in Beijing, with teams across Shanghai, Paris, Madrid, Jingdezhen, Dubai, Riyadh and Singapore, we position craftsmanship at the heart of global culture and commerce.
Our Vision
Rooted in China and connecting the world, our vision is to create a sustainable future for the craftsmanship sector by integrating it with modern commerce, empowering artisans and artists, and fostering cultural exchange on a global scale.
We believe in the timeless value of handmade artistry. By bridging the past and the present, we aim to bring the beauty and cultural significance of handicrafts on the world stage.
Estelle Yanfeng LI is an entrepreneur, curator and investor in the fields of art, craft and innovation. Her career is marked by academic excellence, entrepreneurial ventures, and a commitment to elevating the cultural landscape across three regions: Asia Pacific, Europe and Middle East.
In 2016, LI founded Global ACE Group in Paris.
In 2019, Global ACE Group obtained the official authorization from Ateliers d’Art de France to develop REVELATIONS CHINA, which was officially launched in 2024.
In 2024, LI was nominated Special Council Member of the China National Arts & Crafts Society.
In 2025, LI was invited to serve as a Selection Committee member for the Jingdezhen Prize.
Founder & CEO
Estelle Yanfeng LI
ESG Commitment
As craftsmanship intersects with contemporary sustainability challenges, we are committed to fostering responsible practices across the sector.
By supporting ethical sourcing, encouraging the use of sustainable materials, and promoting fair trade collaborations, we help artisans and brands align heritage with innovation.
Through our initiatives, we advocate for a future where craftsmanship not only preserves cultural narratives but also contributes to a more sustainable and responsible global landscape.